Emu is a proud Australian born, Australian based and Australian owned brand that has passionately produced the world’s finest premium sheepskin and Merino wool products for over 15 years. Our headquarters are in Geelong, the heart of the world’s finest quality wool growing district. This is where we have been making our boots since the beginning.
Emu Australia products are designed on the Victorian Surf Coast, inspired by our natural environment, to develop our color palettes and styles that reflect the life we love to live and the premium quality you deserve. We champion “slow fashion” – a more contemplative design approach with clean lines, natural materials and quality styling.
It was in the 1970’s that local Australian surfers invented the ‘original ugly sheepskin boot’. The Emu Australia brand emerged out of the Jackson’s tannery which was one of Australia’s largest sheepskin tanneries. Established in 1948, the family owned business employed many workers from the Geelong area, who continue to work on the same site for the Emu brand today.