Founded in 1942 Naot® Footwear has been dedicated to making beautifully crafted, quality footwear. Originally, Naot started as a small shoe factory that made simple work shoes and sandals. Although they have come a long way since their simple beginnings, they never lost sight of making superbly crafted footwear. Naot has become an international success story and is now Israel’s leading manufacturer and exporter of shoes.
Since its creation, Naot has been guided by two basic and essential principles: they offer solutions, and they promise trust. The superbly-crafted products came as a response to the compelling need for healthful, comfortable, and fashionable footwear. At the same time, the unfailing commitment to integrity makes quality Naot’s very highest priority.
Naot strives to exemplify the best in comfort shoes. They feature a unique anatomical footbed that replicates the contours of the foot, just like a footprint left when walking in the sand. The production process includes an innovative technology designed to maintain foot health. Naot uses the finest and highest quality raw materials combined with superior standards of advanced design which can be found in their popular styles such as the Architect slip on and Matai mary jane.
Each year, Naot’s seasonality features a rich variety of comfort shoes, boots, clogs, and sandals for both men and women. The colorful footwear from Naot is designed in line with the latest world fashion trends and will revitalize any wardrobe.
Naot is an international success story. When the members of Kibbutz Naot Mordechai founded the kibbutz shoe factory in 1942 as a one room workshop, no one imagined that in fifty years’ time their shoes would be worn all over the world. The small shoe factory that made simple work shoes and sandals has become an international business and is now Israel’s leading manufacturer and exporter of shoes.
The revelation originating in northern Israel in the late nineteen-eighties, “It’s fashionable to walk in comfort”, quickly conquered the world. Naot manufactures a large variety of footwear with a unique anatomical footpad. The footpad is a “negative” print of the foot, just like the footprint we leave when walking in the sand. It is flexible, soft, shock absorbent, supports the heel and alleviates tiredness and pain. The footbeds are made of natural cork and latex and is covered in pampering layer of suede. The uppers are made of high quality Italian leathers.